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January 1, 2023

How Has the Forecast for Average Daily Time Spent on TikTok by US Adult Users Changed? (minutes, 2020-2024)

Note

Time spent with each medium includes multitasking. For example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for TV and 1 hour for smartphone. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of ... each medium.More

Methodology

Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research, and interviews.

Featured In

Time Spent on TikTokTikTok screen time is growing faster than expected for adult users

Sources

Insider Intelligence | eMarketer
Alert

Chart Title

How Has the Forecast for Average Daily Time Spent on TikTok by US Adult Users Changed? (minutes, 2020-2024)

Publication Date

January 1, 2023

Sources

Insider Intelligence | eMarketer

Featured In

Time Spent on TikTokTikTok screen time is growing faster than expected for adult users
Topics
Digital VideoMobile VideoSocial Media UsageTime Spent with MediaUnited States

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