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January 1, 2023

How Has the Forecast for Average Daily Time Spent on TikTok by US Adult Users Changed? (minutes, 2020-2024)


Time spent with each medium includes multitasking. For example, 1 hour of multitasking on a smartphone while watching TV is counted as 1 hour for TV and 1 hour for smartphone. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users of ... each medium.More


Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research, and interviews.