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January 30, 2023

Biggest Challenges With Retail Media Networks According to US Marketers, Summer 2022 (% of respondents)

Biggest Challenges With Retail Media Networks According to US Marketers, Summer 2022 (% of respondents)

Methodology

Data is from the January 2023 Association of National Advertisers (ANA) report titled "Retail Media Networks: A Forced Marriage or Perfect Partnership?" 138 US marketers were surveyed online during Summer 2022. Respondents were members of the ANA. 80 respondents use retail media networks.

Featured In

Asos looks to retail media to spur growth Why retail media networks need to start acting like media companies—not retailers

Sources

Association of National Advertisers (ANA)

Chart Title

Biggest Challenges With Retail Media Networks According to US Marketers, Summer 2022 (% of respondents)

Publication Date

January 30, 2023

Sources

Association of National Advertisers (ANA)

Featured In

Asos looks to retail media to spur growth Why retail media networks need to start acting like media companies—not retailers
Topics
Retail MarketingRetail MediaUnited States