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February 3, 2023
US Digital Retail Media Ad Spending, 2019-2024 (billions, % change, and % of digital ad spending)
Note
Includes advertising that appears on desktop/laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms.Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.Alert
Chart Title
US Digital Retail Media Ad Spending, 2019-2024 (billions, % change, and % of digital ad spending)Publication Date
February 3, 2023
