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December 1, 2022

US Gen Z Facebook, Instagram, Snapchat, and TikTok Users, 2019-2026 (% of social network users)

US Gen Z Facebook, Instagram, Snapchat, and TikTok Users, 2019-2026 (% of social network users)

Methodology

Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major social networks; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.