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November 17, 2022
Greatest Focus Area of US Buy-Side Ad Decision-Makers in 2023 (% of respondents, Nov 2022)
Note
Respondents were asked "Do you expect to focus more, less, or the same amount of time and/or resources in 2023 (vs. 2022) on the following?"Methodology
Data is from the November 2022 Interactive Advertising Bureau (IAB) "2023 Outlook Survey." 223 US buy-side ad investment decision-makers were surveyed during October 18-November 7, 2022. Respondents were from brands (42%), agencies (42%) and other (16%) with the majority being a Director level position or higher (75%).Chart Title
Greatest Focus Area of US Buy-Side Ad Decision-Makers in 2023 (% of respondents, Nov 2022)Publication Date
November 17, 2022