November 17, 2022

Greatest Focus Area of US Buy-Side Ad Decision-Makers in 2023 (% of respondents, Nov 2022)


Respondents were asked "Do you expect to focus more, less, or the same amount of time and/or resources in 2023 (vs. 2022) on the following?"


Data is from the November 2022 Interactive Advertising Bureau (IAB) "2023 Outlook Survey." 223 US buy-side ad investment decision-makers were surveyed during October 18-November 7, 2022. Respondents were from brands (42%), agencies (42%) and other (16%) with the majority being a Director level position or higher (75%).