Leading Challenges to the Success of Their Email Marketing Program According to US Marketing Professionals, July 2022 (% of respondents)
Methodology
Data is from an October 2022 Ascend2 and OMI study titled "Email Marketing: New Research for the Enterprise Marketer." 133 US enterprise marketing professionals (representing companies with 500+ employees) were surveyed during July 17-25, 2022. 14% were owners/partners/C-level, 56% were VPs/directors/managers, and 30% were non-management professionals.