Leading Benefits of Contextual Targeting According to US Agency and Brand Marketers, Q2 2022 (% of respondents)
Methodology
Data is from an October 2022 Advertiser Perceptions report titled "Cookieless Strategies with a Dash of AI" commissioned by StackAdapt. 150 US agency and brands were surveyed during Q2 2022. Respondents were at companies with over $500K total annual advertising spending on programmatic digital ads.