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October 4, 2022

Leading Benefits of Contextual Targeting According to US Agency and Brand Marketers, Q2 2022 (% of respondents)

Leading Benefits of Contextual Targeting According to US Agency and Brand Marketers, Q2 2022 (% of respondents)

Methodology

Data is from an October 2022 Advertiser Perceptions report titled "Cookieless Strategies with a Dash of AI" commissioned by StackAdapt. 150 US agency and brands were surveyed during Q2 2022. Respondents were at companies with over $500K total annual advertising spending on programmatic digital ads.

Featured In

3 ways retail media networks can navigate the tension between ads and CXFacebook faces $1.3B fine from EU for data privacy violations

Sources

Advertiser Perceptions
StackAdapt

Chart Title

Leading Benefits of Contextual Targeting According to US Agency and Brand Marketers, Q2 2022 (% of respondents)

Publication Date

October 4, 2022

Sources

Advertiser Perceptions
StackAdapt

Featured In

3 ways retail media networks can navigate the tension between ads and CXFacebook faces $1.3B fine from EU for data privacy violations
Topics
Digital AdvertisingUnited States