Alert
October 4, 2022

Leading Benefits of Contextual Targeting According to US Agency and Brand Marketers, Q2 2022 (% of respondents)

Methodology

Data is from an October 2022 Advertiser Perceptions report titled "Cookieless Strategies with a Dash of AI" commissioned by StackAdapt. 150 US agency and brands were surveyed during Q2 2022. Respondents were at companies with over $500K total annual advertising spending on programmatic digital ads.

"Behind the Numbers" Podcast