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June 28, 2022

Rewards/Benefits of Current Loyalty/Rewards Programs That US Consumers Like to Receive, 2022 (% of respondents)

Rewards/Benefits of Current Loyalty/Rewards Programs That US Consumers Like to Receive, 2022 (% of respondents)

Methodology

Data is from the June 2022 Merkle report titled "Loyalty Barometer 2022." 1,500 US consumers ages 18-65 were surveyed online during April 2022. Respondents were sourced outside of the loyalty marketing programs that Merkle manages for their clients.

Featured In

Retail Loyalty ProgramsAs brand loyalty declines, price sensitivity rises—opening opportunities for value-oriented rewardsHow retailers can capture customer loyalty in 5 chartsRising prices hurt brand loyaltyPret embarks on US expansion

Sources

Merkle

Chart Title

Rewards/Benefits of Current Loyalty/Rewards Programs That US Consumers Like to Receive, 2022 (% of respondents)

Publication Date

June 28, 2022

Sources

Merkle

Featured In

Retail Loyalty ProgramsAs brand loyalty declines, price sensitivity rises—opening opportunities for value-oriented rewardsHow retailers can capture customer loyalty in 5 chartsRising prices hurt brand loyaltyPret embarks on US expansion
Topics
CouponsPromotionsLoyaltyUnited States