Alert
Upgrade to PRO+
PRO+ subscribers get unlimited access to EMARKETER charts and data. Utilize our vast library of charts to validate strategic ideas and establish thought leadership via internal and external presentations.
Upgrade to PRO+
PRO+ subscribers get unlimited access to EMARKETER charts and data. Utilize our vast library of charts to validate strategic ideas and establish thought leadership via internal and external presentations.
Request successfully sent
Thank you. A member of our team will reach out shortly.
If you need immediate assistance, email us at sales@emarketer.com
September 1, 2022
US Pay TV vs. Non-Pay TV Households, 2018-2026 (millions)
Note
Traditional pay TV services include cable, satellite, telco and fiber operators, multiple system operators (MSOs), multichannel video programming distributors (MVPDs), and major TV broadcast and cable networks. Cord-cutter households are those that have cancelled their subscription and no longer ... subscribe to traditional pay TV services. Cord-never households are those that have never had a subscription to traditional pay TV services.More
Methodology
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, reported subscriber numbers from major pay TV providers and country-specific demographic and socioeconomic factors.Chart Title
US Pay TV vs. Non-Pay TV Households, 2018-2026 (millions)Publication Date
September 1, 2022