September 1, 2022

US Pay TV vs. Non-Pay TV Households, 2018-2026 (millions)


Traditional pay TV services include cable, satellite, telco and fiber operators, multiple system operators (MSOs), multichannel video programming distributors (MVPDs), and major TV broadcast and cable networks. Cord-cutter households are those that have cancelled their subscription and no longer ... subscribe to traditional pay TV services. Cord-never households are those that have never had a subscription to traditional pay TV services.More


Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, reported subscriber numbers from major pay TV providers and country-specific demographic and socioeconomic factors.

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