Alert
August 16, 2022

US TV Viewers Who Feel That the Number of Ads They See Is Reasonable, by Service, May 2022 (% of respondents)

Methodology

Data is from an August 2022 Hub Research report titled "TV Advertising: Fact vs. Fiction, Q2 2022." A US Census-balanced sample of 3,004 US teens and adults ages 14-74 were surveyed online during May 2022. All respondents watched at least one hour of TV per week.

Featured In

Where US TV viewers think ad load is out of controlWhy Netflix Basic With Ads will win advertisers‘Max’ is likely the name of Warner Bros. Discovery’s merged HBO Max/Discovery+ streaming service

Sources

Hub Research
Alert

Chart Title

US TV Viewers Who Feel That the Number of Ads They See Is Reasonable, by Service, May 2022 (% of respondents)

Publication Date

August 16, 2022

Sources

Hub Research

Featured In

Where US TV viewers think ad load is out of controlWhy Netflix Basic With Ads will win advertisers‘Max’ is likely the name of Warner Bros. Discovery’s merged HBO Max/Discovery+ streaming service
Topics
TVVideo-on-Demand (VOD)Consumer Attitudes on MarketingVideo AdvertisingTV AdvertisingUnited States

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