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June 1, 2022
US Buy Now, Pay Later (BNPL) Users, 2021-2026 (millions, % change, and % of internet users)
Note
Buy now, pay later (BNPL) services are defined as installment loan solutions provided by third-party payment platforms that allow consumers to purchase and finance a product or service, and pay in scheduled installments; also known as digital installments, installment lending, and point-of-sale ... financing. Loan options include no-interest loans, as well as interest-based loans generally up to 18 months in duration. Users are typically allowed to pay off balances in weekly, bi-weekly, or monthly installments. Failing to adhere to a predetermined payment plan will usually lead to late fees and interest charges. Consumers access these solutions at the point-of-sale (online or in-person), usually via a merchant's website or app, via the third-party provider's app or via proximity mobile payment apps like Google Pay and Apple Pay. The solutions are integrated into shopping apps with financing options. Examples include Affirm, Afterpay, Klarna, Zip, and PayPal's BNPL service. These solutions do not require the use of a debit card or credit card to make a purchase. Excludes services that provide a revolving line of credit, retailer-branded financing options, closed-loop marketplace financing services, and card-linked installment services, as well as options that do not allow consumers to access the solution via a BNPL/shopping app.More
Methodology
Estimates are based on the analysis of survey and traffic data from research firms, historical consumer adoption and buying trends, payment adoption trends, reported company data, interviews, demographic and socioeconomic factors, and macro-economic conditions.Featured In
Spotlight: US Buy Now, Pay Later Forecast 2022What’s driving BNPL usage and payment value growth?BNPL widens its net to capitalize on consumers’ rising living costsSpotlight takes Klarna’s value well beyond checkoutHow BNPL providers are adapting to the ever-changing landscape Why the next wave of BNPL may be closer than you thinkBuy now, pay later sees holiday spike. Will low consumer adoption slow down the major players next year? BNPL is having a banner holiday season. But can healthy performance now transform itself into a strong later?What retailers need to know for 2023 in 5 chartsSources
Chart Title
US Buy Now, Pay Later (BNPL) Users, 2021-2026 (millions, % change, and % of internet users)Publication Date
June 1, 2022