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March 1, 2022
US Digital Out-of-Home (DOOH) Ad Spending , 2019-2026 (billions, % change, and % of total media ad spending)
Note
eMarketer benchmarks its out-of-home ad spending for the US against the Outdoor Advertising Association of America (OAAA) data for which the last full year measured was 2018. Out-of-home spending includes alternative, billboards, cinema, street furniture, and transit.Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.Chart Title
US Digital Out-of-Home (DOOH) Ad Spending , 2019-2026 (billions, % change, and % of total media ad spending)Publication Date
March 1, 2022