March 1, 2022

US Digital Out-of-Home (DOOH) Ad Spending , 2019-2026 (billions, % change, and % of total media ad spending)


eMarketer benchmarks its out-of-home ad spending for the US against the Outdoor Advertising Association of America (OAAA) data for which the last full year measured was 2018. Out-of-home spending includes alternative, billboards, cinema, street furniture, and transit.


Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.