Updated Chart Available
An updated version of this chart is available.
View the latest data
July 20, 2022

US Retail Social Commerce Sales, 2019-2025 (billions, % change, and % of total US ecommerce sales)


Includes products or services ordered by buying directly on the social platform or through clicking links on the social network that leads to the retailer's product page with an immediate purchase option (Facebook Shop, WeChat Mini Programs, etc.). Also includes transactions that were agreed on ... social platforms initially but payment took place elsewhere, such as PayPal (e.g., C2C transactions on Facebook Marketplace).More


Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers and social network companies, consumer online buying trends and macro-level economic conditions.