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April 1, 2022
Customer Experiences That Are Important to US Adults, 2021 & 2022 (% of respondents)
Note
Respondents were asked, "How important are each of the following customer service experiences to you in today's world?"Methodology
Data is from the April 2022 Shep Hyken "The 2022 ACA Study: Achieving Customer Amazement." Over 1,000 US adults ages 18-65 were surveyed online during January 6-19, 2022. Respondents were Gen Z ages 18-25 (21%), millennials ages 26-44 (38%) Gen X ages 45-56 (23%), and baby boomers ages 57-65 (18%), female (51%), or male (49%). Sample was weighted to the 2020 US Census for age, region, gender, and ethnicity with figures statistically significant at the 95% confidence level with a margin of error of +/-3.1 percentage points.Chart Title
Customer Experiences That Are Important to US Adults, 2021 & 2022 (% of respondents)Publication Date
April 1, 2022