Alert
Upgrade to PRO+
PRO+ subscribers get unlimited access to EMARKETER charts and data. Utilize our vast library of charts to validate strategic ideas and establish thought leadership via internal and external presentations.
Upgrade to PRO+
PRO+ subscribers get unlimited access to EMARKETER charts and data. Utilize our vast library of charts to validate strategic ideas and establish thought leadership via internal and external presentations.
Request successfully sent
Thank you. A member of our team will reach out shortly.
If you need immediate assistance, email us at sales@emarketer.com
August 1, 2022
Leading Providers US Digital Banking Users Would Trust Most to Provide Them with Banking Services, 2021 & 2022 (% of respondents)
Note
Respondents were asked, "Imagine that each of the following companies offered services you might typically get at a bank, such as a checking account. Which of the following would you trust most to provide you with banking services? Select up to 3."Methodology
Insider Intelligence surveyed 1,961 banking digital users in the US between May 16 and June 13, 2022, asking them to rank their banks across six key factors that affect trust in digital banking: security, privacy, reputation, reliability, ease of use, and feature breadth. The respondents were selected to align with the US population on the criteria of age (among those ages 18 to 76), gender, household income, race/ethnicity, and region. The survey was fielded by a third-party sample provider. Data has a margin of error of +/-2.2 percentage points at the 95% confidence interval.Featured In
US Banking Digital Trust Benchmark 2022Five trends to watch when considering a digital banking strategyConsumers’ trust in digital banking is shifting from their primary financial institutionSpotlight: US Neobank Digital Trust 2022Spotlight: US Incumbent Bank Digital Trust 2022In line with the BaaS trend, Marqeta introduces seven new productsBanks acknowledge the benefits fintechs provide, despite the increased competition they also bringWider promotion of insured cash sweep services could help quell depositors’ fearsBanks’ savings rates are crucial as account switching becomes more common Apple’s encroachment on the financial services sector shouldn’t scare financial institutionsSources
Chart Title
Leading Providers US Digital Banking Users Would Trust Most to Provide Them with Banking Services, 2021 & 2022 (% of respondents)Publication Date
August 1, 2022