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February 28, 2022

Impact of Diversity, Equity, & Inclusion (DEI) Actions According to US CMOs, Feb 2022 (% of respondents)

Impact of Diversity, Equity, & Inclusion (DEI) Actions According to US CMOs, Feb 2022 (% of respondents)

Methodology

Data is from the February 2022 Duke University's Fuqua School of Business report titled "The CMO Survey: February 2022" commissioned by Deloitte and American Marketing Association. 320 US CMOs were surveyed online during January 11-February 7, 2022. 96.6% of respondents were VP-level or above at for-profit companies. Respondents identified their company's business focus as B2B services (37.7%), B2B product (33.3%), B2C product (18.9%), or B2C services (10.1%) with sales revenues of less than $25 million (30.2%) or more than $26 million (69.9%) with number of employees of fewer than 100 (29.5%) or more than 100 (70.5%) from various industries.