Alert
Upgrade to PRO+
PRO+ subscribers get unlimited access to EMARKETER charts and data. Utilize our vast library of charts to validate strategic ideas and establish thought leadership via internal and external presentations.
Upgrade to PRO+
PRO+ subscribers get unlimited access to EMARKETER charts and data. Utilize our vast library of charts to validate strategic ideas and establish thought leadership via internal and external presentations.
Request successfully sent
Thank you. A member of our team will reach out shortly.
If you need immediate assistance, email us at sales@emarketer.com
June 1, 2022
US Buy Now, Pay Later (BNPL) Users, by Platform, 2022 (millions)
Note
Buy now, pay later (BNPL) services are defined as interest-free solutions provided by third-party payment platforms that allow consumers to purchase and finance a product or service, and pay in scheduled installments; also known as digital installments, installment lending and point-of-sale ... financing. Users are typically allowed to pay off balances in weekly, bi-weekly, or monthly installments. Failing to adhere to a predetermined payment plan will usually lead to late fees and interest charges. Consumers access these solutions at the point-of-sale (online or in-person), usually via a merchant’s website or app, via the third-party provider’s app or via proximity mobile payment apps like Google Pay and Apple Pay. Examples include Affirm, Afterpay, Klarna, Sezzle and PayPal’s BNPL service. Excludes services that provide a revolving line of credit, and retailer- and bank-branded financing options. All numbers are Insider Intelligence estimatesMore
Methodology
Estimates are based on the analysis of survey and traffic data from research firms, historical consumer adoption and buying trends, payment adoption trends, reported company data, interviews, demographic and socioeconomic factors, and macro-economic conditions.Featured In
Buy now, pay later could leave shoppers paying in a lot more than fourThe Era of Uncertainty: Buy Now, Pay LaterKlarna’s freefalling valuation betrays harrowing H2 ahead for payments firmsAffirm turns in strong earnings, highlights ambitious growth initiativesKlarna’s losses balloon in the first half of 2022 amid difficult economic conditionsSpotlight: US Buy Now, Pay Later Forecast 2022Sources
Chart Title
US Buy Now, Pay Later (BNPL) Users, by Platform, 2022 (millions)Publication Date
June 1, 2022