April 25, 2022

Channels Where US Internet Users Begin to Research Products Online, Compare Prices, and Look Up Products, Oct 2020 & March 2022 (% of respondents)


Data was provided to Insider Intelligence by Morgan Stanley.


Data is from the April 2022 Morgan Stanley report titled "Internet - North America: How is GOOGL Positioned within E-commerce and Online Travel?" 2,000 internet users ages 16+ were surveyed online during March 2022. The total sample is representative of the U.S. general population in terms of age, gender, and region.