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May 13, 2022
Reasons Why Consumers Worldwide Would Use Loyalty Programs More Often, Feb 2022 (% of respondents)
Methodology
Data is from a May 2022 Salesforce report titled "Fifth Edition State of the Connected Customer." 13,020 consumers ages 10-58 and 3,916 business buyers worldwide were surveyed during December 8, 2021-February 1, 2022.Featured In
What consumers want from loyalty programsKlarna launches loyalty feature to hone in on engagement and sales growthBed Bath & Beyond makes loyalty play with updated membership programRetailers adopt gamification, personalization, and other tactics to reinforce customer loyaltyAs Starbucks and J.Crew enhance their rewards programs, consumers crave simplicityCan Bed Bath & Beyond turn around its fortunes? Panera Bread gives its loyalty program a personalized touchDelta and Starbucks link loyalty programsHow retailers can capture customer loyalty in 5 chartsSources
Chart Title
Reasons Why Consumers Worldwide Would Use Loyalty Programs More Often, Feb 2022 (% of respondents)Publication Date
May 13, 2022