Attitude of Consumers Worldwide Toward Personalization and Customer Experience Provided by a Company, 2020 & 2022 (% of respondents)
Methodology
Data is from a May 2022 Salesforce report titled "Fifth Edition State of the Connected Customer." 13,020 consumers ages 10-58 and 3,916 business buyers worldwide were surveyed during December 8, 2021-February 1, 2022.