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May 13, 2022
Attitude of Consumers Worldwide Toward Personalization and Customer Experience Provided by a Company, 2020 & 2022 (% of respondents)
Methodology
Data is from a May 2022 Salesforce report titled "Fifth Edition State of the Connected Customer." 13,020 consumers ages 10-58 and 3,916 business buyers worldwide were surveyed during December 8, 2021-February 1, 2022.Featured In
CFPB asks: How can big banks improve customer service?Spotlight: Marketing PersonalizationMost consumers want brands to personalize their communicationsBrands try to offer consumers personalization without interfering with privacyT-Mobile’s tracking program is a misread of the privacy landscapeAn FTC adtech lawsuit is a warning to the ad industrySources
Chart Title
Attitude of Consumers Worldwide Toward Personalization and Customer Experience Provided by a Company, 2020 & 2022 (% of respondents)Publication Date
May 13, 2022