May 12, 2022

How Often Do SMB CMOs Worldwide and Their Teams Review Marketing Performance Data? (% of respondents, April 2022)


Respondents were asked, "How often does your team review marketing performance data in order to make decisions?"


Data is from the May 2022 Adverity report "Data, People, and Culture: The Evolving Role of the Modern CMO." 300 CMOs worldwide were surveyed during April 2022. Respondents were from SMBs at companies with $20 million to $1 billion in annual revenues from various industries located in US (33%), UK (33%), Germany (17%), Switzerland (9%), and Austria (8%).

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