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May 4, 2022

Average Time Spent per Day by US Adult Users on Select Social Media Platforms, 2022 (minutes)

Average Time Spent per Day by US Adult Users on Select Social Media Platforms, 2022 (minutes)

Methodology

Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.

Featured In

The Era of UncertaintyUS Display Ad Spending 2022In a first, TikTok will beat YouTube in user time spentUS Social Media Usage 2022Ad spending will remain strong despite a looming recessionSpotlight: What’s ‘Up Next’ for YouTubeReddit partners with DoubleVerify to address brand safety concernsKylie Jenner makes Instagram back off its aspirations to be TikTok—for nowTikTok is infested with midterm election misinformationMeta takes steps to make Reels even more like TikTokReddit’s latest ad stack acquisition uses AI to make sense of online conversationsCan TikTok successfully ban political accounts from fundraising on its platform? Why your brand needs to invest in TikTok in 5 chartsReddit lags behind other social networks in time spent—but there’s a reason

Sources

eMarketer

Chart Title

Average Time Spent per Day by US Adult Users on Select Social Media Platforms, 2022 (minutes)

Publication Date

May 4, 2022

Sources

eMarketer

Featured In

The Era of UncertaintyUS Display Ad Spending 2022In a first, TikTok will beat YouTube in user time spentUS Social Media Usage 2022Ad spending will remain strong despite a looming recessionSpotlight: What’s ‘Up Next’ for YouTubeReddit partners with DoubleVerify to address brand safety concernsKylie Jenner makes Instagram back off its aspirations to be TikTok—for nowTikTok is infested with midterm election misinformationMeta takes steps to make Reels even more like TikTokReddit’s latest ad stack acquisition uses AI to make sense of online conversationsCan TikTok successfully ban political accounts from fundraising on its platform? Why your brand needs to invest in TikTok in 5 chartsReddit lags behind other social networks in time spent—but there’s a reason
Topics
Digital VideoSocial Media UsageTime Spent with MediaUnited States