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April 11, 2022
Which Topics Would US Agency/Marketing Professionals Most Like to See TV/Media Companies Emphasize in Their 2022 Upfront/NewFront Presentations? (% of respondents)
Note
Data was provided to Insider Intelligence by Advertiser Perceptions.Methodology
Data is from a March 2022 Advertiser Perceptions "March 2022 Omnibus Report." 302 US agency and marketing professionals were surveyed online during March 1-8, 2022. All respondents were national advertisers involved in media brand selection decisions. The distribution of agency and marketer responses is weighted to align with the overall universe of US advertising decision-makers.Chart Title
Which Topics Would US Agency/Marketing Professionals Most Like to See TV/Media Companies Emphasize in Their 2022 Upfront/NewFront Presentations? (% of respondents)Publication Date
April 11, 2022