April 11, 2022

Which Topics Would US Agency/Marketing Professionals Most Like to See TV/Media Companies Emphasize in Their 2022 Upfront/NewFront Presentations? (% of respondents)


Data was provided to Insider Intelligence by Advertiser Perceptions.


Data is from a March 2022 Advertiser Perceptions "March 2022 Omnibus Report." 302 US agency and marketing professionals were surveyed online during March 1-8, 2022. All respondents were national advertisers involved in media brand selection decisions. The distribution of agency and marketer responses is weighted to align with the overall universe of US advertising decision-makers.

"Behind the Numbers" Podcast