Alert
March 29, 2022
What Are the Most Difficult Metrics for B2B Marketing Professionals Worldwide to Measure? (% of respondents, Jan 2022)
Note
Data was provided to Insider Intelligence by Ascend2.Methodology
Data is from a March 2022 Ascend2 and Oracle report titled "Marketing Trends 2022: Marketers Tell All About Successes, Struggles, and Solutions." 348 B2B marketing professionals worldwide were surveyed online during January 10-22, 2022. Respondents were from various industries including retail/CPG (44%), manufacturing (16%), services (15%), and banking/financial services (6%).Alert
Chart Title
What Are the Most Difficult Metrics for B2B Marketing Professionals Worldwide to Measure? (% of respondents, Jan 2022)Publication Date
March 29, 2022
