Budgets Used to Fund Podcast Ad Spending According to US Agency/Marketer Professionals, Aug 2021 (% of respondents)
Data is from the March 2022 Advertiser Perceptions "Podcast Advertising Market Report Q3 2021." 255 US advertisers (59% agency, 41% marketer) were surveyed during July 27-August 3, 2021. All respondents were national advertisers involved in media brand selection decisions. Data has been sample-balanced and weighted to reflect relative agency/marketer influence.