Alert
Upgrade to PRO+
PRO+ subscribers get unlimited access to EMARKETER charts and data. Utilize our vast library of charts to validate strategic ideas and establish thought leadership via internal and external presentations.
Upgrade to PRO+
PRO+ subscribers get unlimited access to EMARKETER charts and data. Utilize our vast library of charts to validate strategic ideas and establish thought leadership via internal and external presentations.
Request successfully sent
Thank you. A member of our team will reach out shortly.
If you need immediate assistance, email us at sales@emarketer.com
March 1, 2022
Retail AR Share of US AR Users, 2020-2025 (% of AR users)
Note
Retail AR enables a user to interact with virtual objects and other types of digital information overlaid over the real world while browsing, researching, or comparing products in-store or digitally. Examples of retail AR include in-store AR smart mirrors, virtual try-on (e.g., Nike Fit, Pinterest ... Try-on, Sephora Virtual Artist, and Snapchat Shopping Lenses), and product visualization (e.g., Amazon View, Ikea Place).More
Methodology
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.Chart Title
Retail AR Share of US AR Users, 2020-2025 (% of AR users)Publication Date
March 1, 2022