Alert
December 15, 2021

Top Reasons US Black Adults Are Dissatisfied with Purchases, by Purchase Type, Oct 2021 (% of respondents in each group)

Methodology

Data is from the December 2021 McKinsey & Company report titled "Black consumers: Where to invest for equity." 3,000 US adults ages 18+ were surveyed online during June 18-October 8, 2021. Data is weighted across all racial categories and representative of the general population with a representative augment sample for African American respondents.

Featured In

Demographic Spotlight: Black Consumers 2022Fit, quality, and trust among DEI elements important to Black consumersRetailers bring on new brands to appeal to diverse audiences

Sources

McKinsey & Company
Alert

Chart Title

Top Reasons US Black Adults Are Dissatisfied with Purchases, by Purchase Type, Oct 2021 (% of respondents in each group)

Publication Date

December 15, 2021

Sources

McKinsey & Company

Featured In

Demographic Spotlight: Black Consumers 2022Fit, quality, and trust among DEI elements important to Black consumersRetailers bring on new brands to appeal to diverse audiences
Topics
HealthFinancial ServicesBlackTechnologyPersonal Care & BeautyRetail CategoriesApparel & AccessoriesInsuranceGroceries & Consumer Products (CPG)Restaurants & DiningConsumer Attitudes on MarketingUnited States

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