Alert
February 10, 2022

Does a YouTube Influencer's Endorsement Make US Teens/Adults More Likely to Purchase than Other Types of Ads? (% of respondents, by ad type, Dec 2021)

Featured In

US Video Influencer Marketing 2022
Alert

Chart Title

Does a YouTube Influencer's Endorsement Make US Teens/Adults More Likely to Purchase than Other Types of Ads? (% of respondents, by ad type, Dec 2021)

Publication Date

February 10, 2022

Sources

Source information is only available to PRO subscribers.

Featured In

US Video Influencer Marketing 2022
Topics
Digital VideoConsumer Attitudes on MarketingSocial Media UsageInfluencer MarketingUnited States

Related Charts & Analysis

The Daily: Video streaming service content strategies, Netflix's gaming studio, and Everything+
Audio
The Daily: Video streaming service content strategies, Netflix's gaming studio, and Everything+
Amazon’s Thursday Night Football gamble is paying off. What does that mean for sports streaming?
Article
Amazon’s Thursday Night Football gamble is paying off. What does that mean for sports streaming?
The Daily: The digital ad duopoly evolves, privacy lawsuits surge, and cookie deprecation winners and losers
Audio
The Daily: The digital ad duopoly evolves, privacy lawsuits surge, and cookie deprecation winners ...
Why influencers want to diversify platforms and build community
Article
Why influencers want to diversify platforms and build community
Pickup in travel gives lift to influencer marketing
Article
Pickup in travel gives lift to influencer marketing
Halloween habits rebound
Article
Halloween habits rebound
YouTube Shorts copies and pastes more TikTok features into its own functionality
Article
YouTube Shorts copies and pastes more TikTok features into its own functionality
The Marketing and Advertising Agency Report 2022
Report
The Marketing and Advertising Agency Report 2022
The great streaming consolidation
Article
The great streaming consolidation
Instagram tests removing the shopping tab—finally
Article
Instagram tests removing the shopping tab—finally
Privacy the leading factor in social ad engagement
Article
Privacy the leading factor in social ad engagement
Q3 2022 Digital Video Trends
Report
Q3 2022 Digital Video Trends
Apple tests the Sunday Night Football waters by sponsoring the halftime show
Article
Apple tests the Sunday Night Football waters by sponsoring the halftime show
Facebook’s ads are annoying users
Article
Facebook’s ads are annoying users
A look at ad placement and volume in short video and podcasts
Article
A look at ad placement and volume in short video and podcasts

Latest Reports

Spotlight: Canada Peer-to-Peer Mobile Payments Forecast 2022
Report
Spotlight: Canada Peer-to-Peer Mobile Payments Forecast 2022
Spotlight: Canada Proximity Mobile Payments Forecast 2022
Report
Spotlight: Canada Proximity Mobile Payments Forecast 2022
UK Digital Ad Spending by Industry
Report
UK Digital Ad Spending by Industry
The Marketing and Advertising Agency Report 2022
Report
The Marketing and Advertising Agency Report 2022
Q3 2022 Digital Video Trends
Report
Q3 2022 Digital Video Trends
Germany Digital Ad Spending by Industry 2022
Report
Germany Digital Ad Spending by Industry 2022
US B2C Martech Spending Forecast 2022
Report
US B2C Martech Spending Forecast 2022
Spotlight: US Incumbent Bank Digital Trust 2022
Report
Spotlight: US Incumbent Bank Digital Trust 2022
US Travel Industry Digital Ad Spending 2022
Report
US Travel Industry Digital Ad Spending 2022
Spotlight: US Digital Grocery Forecast 2022
Report
Spotlight: US Digital Grocery Forecast 2022
US B2B Digital Ad Spending Forecast 2022
Report
US B2B Digital Ad Spending Forecast 2022
The Insurance Heads of Digital Report 2022
Report
The Insurance Heads of Digital Report 2022
Digital Trust Benchmark 2022
Report
Digital Trust Benchmark 2022
How Economic Stress and Inflation Are Changing Consumer Behaviors
Report
How Economic Stress and Inflation Are Changing Consumer Behaviors
Affiliate Marketing 2022
Report
Affiliate Marketing 2022

Popular on Insider Intelligence

Driven by retail media’s growth, advertising is facing a great realignment
Article
Driven by retail media’s growth, advertising is facing a great realignment
Analyst Take: Why retail media is destined to be the biggest of digital advertising’s three big waves
Article
Analyst Take: Why retail media is destined to be the biggest of digital advertising’s three big ...
Luxury retail gains in online average order value
Article
Luxury retail gains in online average order value
UK Digital Ad Spending by Industry
Report
UK Digital Ad Spending by Industry
The Marketing and Advertising Agency Report 2022
Report
The Marketing and Advertising Agency Report 2022
Q3 2022 Digital Video Trends
Report
Q3 2022 Digital Video Trends
Clean rooms are in vogue with advertisers, publishers, and vendors—but there’s a catch
Article
Clean rooms are in vogue with advertisers, publishers, and vendors—but there’s a catch
Google unveils its attempts to reinvigorate search for the TikTok generation
Article
Google unveils its attempts to reinvigorate search for the TikTok generation
Germany Digital Ad Spending by Industry 2022
Report
Germany Digital Ad Spending by Industry 2022
Analyst Take: How millennial parents will bank Gen Alpha kids
Article
Analyst Take: How millennial parents will bank Gen Alpha kids
Ad industry practices come under fire as privacy lawsuits surge
Article
Ad industry practices come under fire as privacy lawsuits surge
Amazon confirms second Prime Day event
Article
Amazon confirms second Prime Day event
Consumers look to retailers’ mobile apps to enable seamless omnichannel experiences
Article
Consumers look to retailers’ mobile apps to enable seamless omnichannel experiences
Google ending support for Fitbit accounts in 2025
Article
Google ending support for Fitbit accounts in 2025
Amazon and Target look to push the holiday season into early October
Article
Amazon and Target look to push the holiday season into early October

Latest Forecasts

vMVPD, US
Forecasts
vMVPD, US
Sports Viewers, US
Forecasts
Sports Viewers, US
Online Sports Bettors, US
Forecasts
Online Sports Bettors, US
Podcasts, US
Forecasts
Podcasts, US
Video Game Users, US
Forecasts
Video Game Users, US
Digital Video Viewers, US
Forecasts
Digital Video Viewers, US
Tablet Users, US
Forecasts
Tablet Users, US
Email & Search Users, US
Forecasts
Email & Search Users, US
Digital Audio Listeners, US
Forecasts
Digital Audio Listeners, US
Pandora, US
Forecasts
Pandora, US
Amazon, US
Forecasts
Amazon, US
YouTube, US
Forecasts
YouTube, US
Digital Video Viewers, by Country
Forecasts
Digital Video Viewers, by Country
Media Usage, US
Forecasts
Media Usage, US
Media Usage, Worldwide
Forecasts
Media Usage, Worldwide

"Behind the Numbers" Podcast

The Daily: Video streaming service content strategies, Netflix's gaming studio, and Everything+
Audio
The Daily: Video streaming service content strategies, Netflix's gaming studio, and Everything+
The Daily: The digital ad duopoly evolves, privacy lawsuits surge, and cookie deprecation winners and losers
Audio
The Daily: The digital ad duopoly evolves, privacy lawsuits surge, and cookie deprecation winners ...
The Daily: Adapting to privacy and data strategy needs, Google's legal cases, and Apple offers more ads
Audio
The Daily: Adapting to privacy and data strategy needs, Google's legal cases, and Apple offers more ...
The Weekly Listen: Super Bowl LVII ads, livestreaming in the wrong place, and metaverse ad views
Audio
The Weekly Listen: Super Bowl LVII ads, livestreaming in the wrong place, and metaverse ad views
Reimagining Retail: Activating product stories across channels and top trends in retail automation
Audio
Reimagining Retail: Activating product stories across channels and top trends in retail automation
The Banking & Payments Show: Are neobanks dead?
Audio
The Banking & Payments Show: Are neobanks dead?
Around the World: Opportunities and challenges for cross-border commerce
Audio
Around the World: Opportunities and challenges for cross-border commerce
The Daily: Fewer video streaming apps, copycatting BeReal, and some positive economic indicators
Audio
The Daily: Fewer video streaming apps, copycatting BeReal, and some positive economic indicators
The Weekly Listen: Amazon's NFL Debut, TikTok the search engine, and buying with emojis
Audio
The Weekly Listen: Amazon's NFL Debut, TikTok the search engine, and buying with emojis
The Daily: Social commerce pivots, YouTube Shorts money hose, and can TikTok remain fun?
Audio
The Daily: Social commerce pivots, YouTube Shorts money hose, and can TikTok remain fun?
Reimagining Retail: How to elevate a luxury brand and how they're expanding their reach
Audio
Reimagining Retail: How to elevate a luxury brand and how they're expanding their reach
The Daily: Game-Changing Digital Health Deals, Extending Telehealth Measures, and a Bugs + Drugs Tool
Audio
The Daily: Game-Changing Digital Health Deals, Extending Telehealth Measures, and a Bugs + Drugs ...
The Daily: 'The Great Realignment,' Reels vs. TikTok engagement, and AVOD to overtake TV ads?
Audio
The Daily: 'The Great Realignment,' Reels vs. TikTok engagement, and AVOD to overtake TV ads?
The Weekly Listen: Peloton goes D2Someone, Disney's membership program, and the least intrusive ads
Audio
The Weekly Listen: Peloton goes D2Someone, Disney's membership program, and the least intrusive ads
The Daily: Did summer vacations revive travel, Apple accelerates digital ads, and Snapchat's plan
Audio
The Daily: Did summer vacations revive travel, Apple accelerates digital ads, and Snapchat's plan