US Teens/Adults Who Recall the Names of Specific Brands Highlighted in YouTube Influencer Videos, by Age, Dec 2021 (% of respondents in each group)
Methodology
Data is from the February 2022 Hub Research report titled "Video Redefined." 2,179 US consumers ages 13-74 were surveyed during December 2021. Respondents watch at least 1 hour of TV per week and have broadband service.