Alert

Upgrade to PRO+

PRO+ subscribers get unlimited access to EMARKETER charts and data. Utilize our vast library of charts to validate strategic ideas and establish thought leadership via internal and external presentations.

Upgrade to PRO+

PRO+ subscribers get unlimited access to EMARKETER charts and data. Utilize our vast library of charts to validate strategic ideas and establish thought leadership via internal and external presentations.

CheckRequest successfully sent

Thank you. A member of our team will reach out shortly.

If you need immediate assistance, email us at sales@emarketer.com
October 20, 2021

Number of Paid Video Streaming Subscriptions Owned per US Subscriber, Sep 2021 (% of respondents)

Number of Paid Video Streaming Subscriptions Owned per US Subscriber, Sep 2021 (% of respondents)

Methodology

Data is from the October 2021 Activate Inc. report titled "Technology & Media Outlook 2021." 4,018 US adults ages 18+ were surveyed online during August 31-September 14, 2021. The survey sample was representative of the most recent US Census data for the adult population. Activate is a consulting firm for entertainment, information, media, and technology businesses.

Featured In

CNN+ strategy comes into focus amid an increasingly crowded subscription streaming landscapeOver half of consumers want a streaming bundle optionConsumers feel they’re overpaying for streaming services

Sources

Activate Inc.

Chart Title

Number of Paid Video Streaming Subscriptions Owned per US Subscriber, Sep 2021 (% of respondents)

Publication Date

October 20, 2021

Sources

Activate Inc.

Featured In

CNN+ strategy comes into focus amid an increasingly crowded subscription streaming landscapeOver half of consumers want a streaming bundle optionConsumers feel they’re overpaying for streaming services
Topics
Video-on-Demand (VOD)United States