Number of Paid Video Streaming Subscriptions Owned per US Subscriber, Sep 2021 (% of respondents)
Data is from the October 2021 Activate Inc. report titled "Technology & Media Outlook 2021." 4,018 US adults ages 18+ were surveyed online during August 31-September 14, 2021. The survey sample was representative of the most recent US Census data for the adult population. Activate is a consulting firm for entertainment, information, media, and technology businesses.