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January 13, 2022
US Instagram Ad Impression Share, by Format, Q4 2021 (% of total impressions served by Tinuiti)
Methodology
Data is from the January 2022 Tinuiti "Facebook Ads Benchmark Report: Q4 2021." Data is based on anonymized performance data from Facebook programs under Tinuiti management, with annual digital ad spend under management totaling over $3 billion during Q4 2021. Samples are restricted to those programs that have remained active and maintained a consistent strategy over the time periods studied. Unless otherwise noted, all figures are based on same-client growth. The trends and figures included are not meant to represent the official performance of Facebook advertising or the experiences of every Facebook advertiser.Chart Title
US Instagram Ad Impression Share, by Format, Q4 2021 (% of total impressions served by Tinuiti)Publication Date
January 13, 2022