January 13, 2022

US Instagram Ad Impression Share, by Format, Q4 2021 (% of total impressions served by Tinuiti)


Data is from the January 2022 Tinuiti "Facebook Ads Benchmark Report: Q4 2021." Data is based on anonymized performance data from Facebook programs under Tinuiti management, with annual digital ad spend under management totaling over $3 billion during Q4 2021. Samples are restricted to those programs that have remained active and maintained a consistent strategy over the time periods studied. Unless otherwise noted, all figures are based on same-client growth. The trends and figures included are not meant to represent the official performance of Facebook advertising or the experiences of every Facebook advertiser.

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