June 1, 2021

Product Categories US Internet Users Are Interested in Trying via AR/VR Before Making a Purchase, Feb 2021 (% of respondents)


Respondents were asked, "Thinking of the clothes/goods you might buy in the next 12 months, which of the following categories would you be interested in trying via augmented reality/virtual reality before making a purchase?"


Data is from the June 2021 YouGov "International Omni-channel Retail Report 2021." Internet users across 17 countries worldwide ages 18+ (except for Australia and China, which were 16+) were surveyed online during January 11-February 22, 2021. Countries include Australia, China, Denmark, France, Great Britain, Germany, Hong Kong, India, Indonesia, Italy, Mexico, Poland, Singapore, Spain, Sweden, the United Arab Emirates, and the United States. Respondents were asked to reflect on their shopping behaviors and attitudes over the previous three months.

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