Alert
Upgrade to PRO+
PRO+ subscribers get unlimited access to EMARKETER charts and data. Utilize our vast library of charts to validate strategic ideas and establish thought leadership via internal and external presentations.
Upgrade to PRO+
PRO+ subscribers get unlimited access to EMARKETER charts and data. Utilize our vast library of charts to validate strategic ideas and establish thought leadership via internal and external presentations.
Request successfully sent
Thank you. A member of our team will reach out shortly.
If you need immediate assistance, email us at sales@emarketer.com
October 26, 2021
What Improvements Have Marketers Worldwide Seen with Customer Engagement as a Result of Implementing More Personalization? (% of respondents, Aug 2021)
Note
Respondents were asked, "What improvements have you seen with customer engagement as a result of implementing more personalization?"Methodology
Data is from an October 2021 Acquia report titled "Deliver a More Modern CX: A Guide for Marketing Innovators." 8,000 consumers and 800 marketers worldwide were surveyed during July-August 2021 by Vanson Bourne. Respondents were located in Australia, Brazil, France, Germany, Japan, Singapore, the UK, and the US. Acquia is a SaaS company.Featured In
Q2’s Helix embedded-finance solution expands its BaaS offerings to retail brands CX platform Insider emerges as one of the few female-led SaaS unicorns in the worldBrand Anatomy: How Gap Inc. is taking a portfolio approach toward investing in new marketing technologiesTo improve personalization, Netflix launches Two Thumbs Up buttonSpotlight: Marketing PersonalizationConsumers crave personalization, but it’s hard work for marketersSources
Chart Title
What Improvements Have Marketers Worldwide Seen with Customer Engagement as a Result of Implementing More Personalization? (% of respondents, Aug 2021)Publication Date
October 26, 2021