What Improvements Have Marketers Worldwide Seen with Customer Engagement as a Result of Implementing More Personalization? (% of respondents, Aug 2021)
Respondents were asked, "What improvements have you seen with customer engagement as a result of implementing more personalization?"
Data is from an October 2021 Acquia report titled "Deliver a More Modern CX: A Guide for Marketing Innovators." 8,000 consumers and 800 marketers worldwide were surveyed during July-August 2021 by Vanson Bourne. Respondents were located in Australia, Brazil, France, Germany, Japan, Singapore, the UK, and the US. Acquia is a SaaS company.