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October 1, 2021

US Digital Retail Media Ad Spending, 2019-2023 (billions, % change, and % of digital ad spending)

US Digital Retail Media Ad Spending, 2019-2023 (billions, % change, and % of digital ad spending)

Note

Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms.

Methodology

Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.

Featured In

Amazon Advertising 2021US retail media ad spend will pass $30 billion for the first time this yearTop 10 Trends in 2022Amazon dominates the fast-emerging retail media ad marketThe rise of retail media is one of 2022’s top 5 retail trendsRetail media networks hit their stride in 2021The Key Trends of 2022: Viral Commerce, Retail Media Goes Mainstream and moreDigital ad spending outlook blows past previous forecastsWhy 2022 will be the year of retail media networksMichaels is the latest retailer to launch an ad business

Sources

eMarketer

Chart Title

US Digital Retail Media Ad Spending, 2019-2023 (billions, % change, and % of digital ad spending)

Publication Date

October 1, 2021

Sources

eMarketer

Featured In

Amazon Advertising 2021US retail media ad spend will pass $30 billion for the first time this yearTop 10 Trends in 2022Amazon dominates the fast-emerging retail media ad marketThe rise of retail media is one of 2022’s top 5 retail trendsRetail media networks hit their stride in 2021The Key Trends of 2022: Viral Commerce, Retail Media Goes Mainstream and moreDigital ad spending outlook blows past previous forecastsWhy 2022 will be the year of retail media networksMichaels is the latest retailer to launch an ad business
Topics
Digital Ad SpendingUnited States