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October 11, 2021

Motivations for US CPG Brands to Work with Retail Media Networks, 2020 & 2021 (% of respondents in each group)

Motivations for US CPG Brands to Work with Retail Media Networks, 2020 & 2021 (% of respondents in each group)

Methodology

Data is from the October 2021 Merkle report titled "The Evolution of Retail Media Networks" conducted by Ugam. 100 US senior marketers were surveyed during September 2021. Respondents worked at major brands from both retail and consumer packaged goods industries. Ugam is a Merkle company.

Featured In

Retail media networks hit their stride in 2021In a crowded rapid-delivery market, Gopuff sees ad sales as its path to profits

Sources

Merkle
Ugam

Chart Title

Motivations for US CPG Brands to Work with Retail Media Networks, 2020 & 2021 (% of respondents in each group)

Publication Date

October 11, 2021

Sources

Merkle
Ugam

Featured In

Retail media networks hit their stride in 2021In a crowded rapid-delivery market, Gopuff sees ad sales as its path to profits
Topics
Ecommerce TacticsMarketing TacticsUnited States