Motivations for US CPG Brands to Work with Retail Media Networks, 2020 & 2021 (% of respondents in each group)
Data is from the October 2021 Merkle report titled "The Evolution of Retail Media Networks" conducted by Ugam. 100 US senior marketers were surveyed during September 2021. Respondents worked at major brands from both retail and consumer packaged goods industries. Ugam is a Merkle company.