Alert
October 11, 2021

Key Features US Advertisers Want in a Retail Media Network, 2020 & 2021 (% of respondents in each group)

Methodology

Data is from the October 2021 Merkle report titled "The Evolution of Retail Media Networks" conducted by Ugam. 100 US senior marketers were surveyed during September 2021. Respondents worked at major brands from both retail and consumer packaged goods industries. Ugam is a Merkle company.

Featured In

Retail media's moment, eBay's changes, Wayfair hits a bump, and Nike in the metaverse

Sources

Merkle
Ugam
Alert

Chart Title

Key Features US Advertisers Want in a Retail Media Network, 2020 & 2021 (% of respondents in each group)

Publication Date

October 11, 2021

Sources

Merkle
Ugam

Featured In

Retail media's moment, eBay's changes, Wayfair hits a bump, and Nike in the metaverse
Topics
Ecommerce TacticsMarketing TacticsUnited States

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