Alert

Upgrade to PRO+

PRO+ subscribers get unlimited access to EMARKETER charts and data. Utilize our vast library of charts to validate strategic ideas and establish thought leadership via internal and external presentations.

Upgrade to PRO+

PRO+ subscribers get unlimited access to EMARKETER charts and data. Utilize our vast library of charts to validate strategic ideas and establish thought leadership via internal and external presentations.

CheckRequest successfully sent

Thank you. A member of our team will reach out shortly.

If you need immediate assistance, email us at sales@emarketer.com
October 11, 2021

Key Features US Advertisers Want in a Retail Media Network, 2020 & 2021 (% of respondents in each group)

Key Features US Advertisers Want in a Retail Media Network, 2020 & 2021 (% of respondents in each group)

Methodology

Data is from the October 2021 Merkle report titled "The Evolution of Retail Media Networks" conducted by Ugam. 100 US senior marketers were surveyed during September 2021. Respondents worked at major brands from both retail and consumer packaged goods industries. Ugam is a Merkle company.