Alert
September 9, 2021

US Internet Users Who Want Personalization from Brands to Which They Are Loyal, by Generation, Aug 2021 (% of respondents in each group)

Methodology

Data is from a September 2021 Data Axle report titled "Generational Shifts in Marketing Preferences" conducted by SurveyMonkey. 1,000 US internet users ages 18+ were surveyed online during August 2021. Data is weighted to the national internet population from the US Census.

Featured In

US Generation Z Demographic and Psychographic OverviewGen Z doesn’t trust big business

Sources

SurveyMonkey
Data Axle
Alert

Chart Title

US Internet Users Who Want Personalization from Brands to Which They Are Loyal, by Generation, Aug 2021 (% of respondents in each group)

Publication Date

September 9, 2021

Sources

SurveyMonkey
Data Axle

Featured In

US Generation Z Demographic and Psychographic OverviewGen Z doesn’t trust big business
Topics
Baby BoomersGeneration XMillennialsLoyaltyPersonalizationGeneration ZUnited States

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