Alert

Upgrade to PRO+

PRO+ subscribers get unlimited access to EMARKETER charts and data. Utilize our vast library of charts to validate strategic ideas and establish thought leadership via internal and external presentations.

Upgrade to PRO+

PRO+ subscribers get unlimited access to EMARKETER charts and data. Utilize our vast library of charts to validate strategic ideas and establish thought leadership via internal and external presentations.

CheckRequest successfully sent

Thank you. A member of our team will reach out shortly.

If you need immediate assistance, email us at sales@emarketer.com
August 24, 2021

Reasons US Adults Use Buy Now, Pay Later (BNPL) Services, by Gender, Aug 2021 (% of respondents in each group)

Reasons US Adults Use Buy Now, Pay Later (BNPL) Services, by Gender, Aug 2021 (% of respondents in each group)

Description

II Branded

Note

Respondents were asked, "What are your main reasons for using a ‘buy now, pay later’ service? (Select all that apply)"

Methodology

Data is from a SurveyMonkey and Momentive poll as cited in company blog. This online poll was conducted during August 18-20, 2021 among a national sample of 3,353 US adults. Respondents for this survey were selected from the more than 2 million people who take surveys on the SurveyMonkey platform each day. Data were weighted for age, race, sex, education, and geography using the Census Bureau’s American Community Survey to reflect the demographic composition of the US.