Share of Time Spent Viewing OTT Streaming Video in North America, by Device, Q2 2021 (% of total)
Data was provided to Insider Intelligence by Conviva.
Data is from an August 2021 Conviva report titled "State of Streaming Q2 2021." Conviva's proprietary sensor technology tracks 100 billion streams per year across 3 billion applications for over 250 OTT publisher brands worldwide. Video content measured includes movies, episodic TV shows, live linear television, and live sports. Year-over-year comparisons are normalized at the customer level for accurate representations of industry growth.