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June 8, 2021
How US Adults Show Their Support for a Company that Makes a Commitment to Diversity and Equality Initiatives, April 2021 (% of respondents)
Methodology
Data is from a June 2021 ThinkNow report titled "Diversity & Inclusion: Brands and Consumer Purchase Intent." 1,500 US adults ages 18-64 were surveyed online during April 2021. Data is weighted to the US Census.Featured In
Instacart pledges support for women-owned CPG brandsRihanna’s Savage X Fenty lingerie company could go public this yearFarfetch and Victoria’s Secret rethink gender normsTarget’s diversity-focused media fund comes as consumers increasingly care about DEI in advertisingVictoria’s Secret’s brand rehabilitation continues with the launch of an inclusive marketplaceSources
Chart Title
How US Adults Show Their Support for a Company that Makes a Commitment to Diversity and Equality Initiatives, April 2021 (% of respondents)Publication Date
June 8, 2021