June 8, 2021

How US Adults Show Their Support for a Company that Makes a Commitment to Diversity and Equality Initiatives, April 2021 (% of respondents)


Data is from a June 2021 ThinkNow report titled "Diversity & Inclusion: Brands and Consumer Purchase Intent." 1,500 US adults ages 18-64 were surveyed online during April 2021. Data is weighted to the US Census.

"Behind the Numbers" Podcast