Alert
June 8, 2021

How Do US Adults Feel When a Company Makes a Public Commitment to Diversity and Equality Initiatives? (% of respondents, April 2021)

Methodology

Data is from a June 2021 ThinkNow report titled "Diversity & Inclusion: Brands and Consumer Purchase Intent." 1,500 US adults ages 18-64 were surveyed online during April 2021. Data is weighted to the US Census.

Featured In

Brand Anatomy: How Sephora’s DEI campaigns succeed through cultural insights and close ties to the brand's core valuesSephora sees 96.8% positive feedback from DEI campaignBlack History Month offers retailers an opportunity to meet unmet demand

Sources

ThinkNow Research
Alert

Chart Title

How Do US Adults Feel When a Company Makes a Public Commitment to Diversity and Equality Initiatives? (% of respondents, April 2021)

Publication Date

June 8, 2021

Sources

ThinkNow Research

Featured In

Brand Anatomy: How Sephora’s DEI campaigns succeed through cultural insights and close ties to the brand's core valuesSephora sees 96.8% positive feedback from DEI campaignBlack History Month offers retailers an opportunity to meet unmet demand
Topics
Consumer BehaviorAdultsConsumer Attitudes on MarketingUnited States

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