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July 13, 2021
US Internet Users Who Agree Social Media Networks Are Important Information Sources for Shopping Decisions, by Generation, June 2021 (% of respondents in each group)
Note
Data was provided to Insider Intelligence by GfK.Methodology
Data is from the July 2021 GfK report titled "FutureBuy 2021: US Market Findings Highlights." 2,000 US internet users ages 15-75 were surveyed online during February-June 2021. Data is weighted and based on the US Census to be representative of the general population.Chart Title
US Internet Users Who Agree Social Media Networks Are Important Information Sources for Shopping Decisions, by Generation, June 2021 (% of respondents in each group)Publication Date
July 13, 2021
Sources
Topics
Consumer BehaviorDigital Shoppers & BuyersBaby BoomersSocial CommerceGeneration XMillennialsGeneration ZUnited States