June 8, 2021

Data Points UK and US Consumers Would Be Happy to Share for Personalized Ads/Offers, Q1 2021 (% of respondents)


Respondents were asked, "What data points would you be happy to share for personalized ads and offers?"


Data is from the June 2021 A Million Ads, "The Power of Personalization." 300 UK and US marketers were surveyed during Q1 2021 by Attest on their current perceptions and use of personalization and dynamic advertising. In addition, 2,000 UK and US consumers ages 18+ were surveyed during the same timeframe on their preference and use of personalized ads. A Million Ads is an ad personalization company.

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