July 19, 2021

US B2B Digital Ad Spending Share, 2018-2023 (billions and % of total B2B ad spending)


Digital B2B advertising includes the advertising of products and services to businesses or other organizations for the use in production of goods, business operations, and resale. It does not include advertising efforts aimed toward individual consumers.


Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.