Alert
May 1, 2021

US Hispanic* Digital Buyers and Penetration, 2020-2025 (millions and % of population)

Note

eMarketer benchmarks its retail ecommerce sales figures against US Department of Commerce data, for which the last full year measured was 2017.

Methodology

Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.