Alert

Upgrade to PRO+

PRO+ subscribers get unlimited access to EMARKETER charts and data. Utilize our vast library of charts to validate strategic ideas and establish thought leadership via internal and external presentations.

Upgrade to PRO+

PRO+ subscribers get unlimited access to EMARKETER charts and data. Utilize our vast library of charts to validate strategic ideas and establish thought leadership via internal and external presentations.

CheckRequest successfully sent

Thank you. A member of our team will reach out shortly.

If you need immediate assistance, email us at sales@emarketer.com
April 20, 2021

Which Social Media Platforms Are US Marketers Planning to Use for Influencer Marketing? (% of respondents, Dec 2019 vs. March 2021)

Which Social Media Platforms Are US Marketers Planning to Use for Influencer Marketing? (% of respondents, Dec 2019 vs. March 2021)

Methodology

Data is from the April 2021 Linqia report titled "The State of Influencer Marketing 2021." 163 US marketers were surveyed during February-March 2021. Only companies and their agencies with revenue of more than $1 billion were surveyed. The survey ran across a variety of industries, including automotive, consumer packaged goods (CPG), finance, food and beverage, pharmaceuticals, and retail.