Alert
April 1, 2021
US Linear Programmatic TV Ad Spending, 2019-2023 (billions, % change, and % of TV ad spending)
Featured In
Analyst Take: What Advertisers Need to Know About Addressable and Programmatic TV in 2021
Q2 2021 Digital Video Trends
US Programmatic Video 2022
Share
Alert
Chart Title
US Linear Programmatic TV Ad Spending, 2019-2023 (billions, % change, and % of TV ad spending)
Publication Date
April 1, 2021
Sources
Source information is only available to PRO subscribers.
Featured In
Analyst Take: What Advertisers Need to Know About Addressable and Programmatic TV in 2021
Q2 2021 Digital Video Trends
US Programmatic Video 2022
Topics
TV Ad Spending
Programmatic Ad Spending
United States
Related Charts & Analysis
Article
YouTube unveils new frequency-capping solution
Report
Latin America Ad Spending 2022
Report
Canada Ad Spending 2022
Report
China Ad Spending 2022
Article
Hispanic Media companies woo advertisers, both at NewFronts and via acquisitions
Article
NBCU is tackling advertising solutions across linear and digital video
Article
Goldman Sachs bets on TV measurement with $325 million iSpot investment
Article
Netflix loses subscribers for first time in a decade, mulls ad-supported tier
Article
US TV Usage and Ad Spend Snapshot
Article
Privacy and multimedia measurement are defining TV upfront season
Article
Has TV ad spending hit its peak in the US?
Article
WarnerMedia will test three new measurement services
Article
Roku’s launches program bringing targeted ads to linear TV
Article
This year’s Academy Awards netted 778 million TV ad impressions—many of which were for streaming ...
Article
Ad industry has billions at stake as privacy laws force seismic change
Latest Reports
Report
US TikTok Advertising 2022
Report
The US P&C Insurance Ecosystem
Report
Spotlight: Modernizing Medical Payments
Report
US Subscription Ecommerce 2022
Report
Worldwide Ad Spending 2022
Report
The Era of Uncertainty
Report
The Rise of ESG Investing
Report
Spotlight: US Bank Technology Spending
Report
US Crypto Payments
Report
Southeast Asia Digital Users Forecast 2022
Report
Canada Mobile Banking Emerging Features Benchmark 2022
Report
D2C Brands 2022
Report
Demographic Spotlight: Black Consumers 2022
Report
Spotlight: Reinvigorating the Voice of the Customer
Report
US Podcast Advertising 2022
Popular on Insider Intelligence
Report
The Era of Uncertainty
Article
Metaverse: hype or reality?
Article
Economic turbulence hits media and tech companies
Report
Worldwide Ad Spending 2022
Article
Shifting patterns mean US adults are spending more time with media on entertainment devices
Report
US Subscription Ecommerce 2022
Article
Social media tops the charts for brands' confidence in measuring ROI
Article
ByteDance expands the ranks of duopoly challengers
Audio
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
Article
Microsoft ‘nearly doubles’ salary budget to stave off resignations
Article
Target and Walmart paint a challenging near-term picture
Article
Investment managers need in-house research to mitigate ratings flaws and tap $50T ESG boom
Article
Streaming service competition heats up amid inflation and economic volatility
Article
Twitter sees gentle downward flight in US users but ad revenues rise
Article
Hulu's on top for upfront spending, but Netflix's ad play means next year may be different
Latest Forecasts
Forecasts
Internet Users, Canada
Forecasts
Internet Users, France
Forecasts
Internet Users, Germany
Forecasts
Mobile Phone Users, France
Forecasts
Total Media Ad Spending, Germany
Forecasts
Time Spent with Media, France
Forecasts
Mobile Ad Spending, Canada
Forecasts
Digital Video Viewers, Canada
Forecasts
Total Media Ad Spending, Canada
Forecasts
Media Usage, Canada
Forecasts
Tablet Users, Canada
Forecasts
Time Spent with Digital Audio, Canada
Forecasts
Mobile Phone Users, Canada
Forecasts
Time Spent with Digital Video, Germany
Forecasts
Digital Ad Spending, Canada
"Behind the Numbers" Podcast
Audio
The Daily: Paying with cryptocurrency, how neobanks will make money, and fintech's bubble bursts
Audio
The Daily: How much money is TikTok making, the best social commerce experience, and Instagram NFTs
Audio
The Weekly Listen: The promise of CTV ads, Facebook's retirement plan, and Klarna's 'Virtual ...
Audio
The Daily: The impact of Netflix with ads, Peacock's new In-Scene Ads, and the potential of overlays
Audio
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
Audio
The Daily: Wearable health tech, curbing digital pharmacies, and telehealth's slowdown
Audio
The Daily: How many people own crypto, Meta's ad revenues, and can DoorDash keep growing?
Audio
The Weekly Listen: Elon's Twitter plans, augmenting our reality, and connected fitness's future
Audio
The Daily: Setting Elon aside—how's Twitter doing, reshaping social media, and Snapchat's selfie ...
Audio
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
Audio
The Daily: Spotify's subscriber engine, brands and gaming, and Pinterest's mixed signals
Audio
The Daily: Why Elon bought Twitter, changes we expect to see, and what's next for advertisers?
Audio
The Weekly Listen: How revolutionary will AR/VR be, how in-store shopping habits have changed, and ...
Audio
The Daily: The 3 legs of Meta's advertising stool—how sturdy are they?
Audio
The Daily: Meta's mixed Q1 bag, influencers as brand ambassadors, and is Reels Facebook's future?