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March 11, 2021
Effects of the Coming Changes to Third-Party Cookies/Identifiers to Their Company's Use of Data According to US Data Users, Jan 2021 (% of respondents)
Effects of the Coming Changes to Third-Party Cookies/Identifiers to Their Company's Use of Data According to US Data Users, Jan 2021 (% of respondents)
Note
Respondents were asked, "How do you expect the coming changes to third-party cookies and identifiers will affect your company’s use of data?" Data was provided to Insider Intelligence by Interactive Advertising Bureau (IAB).Methodology
Data is from the March 2021 Interactive Advertising Bureau (IAB) report titled "IAB State of Data 2021." 203 US data professionals were surveyed online during January 1-19, 2021 by Ipsos. Respondents include brands (25%), publishers (25%), ad tech (25%), agencies (13%), and data companies (13%) identified as either providers (40%) or users of data (60%) in a job position of SVP/VP/director (40%), manager (29%), account executive/analyst (17%), consultant/strategist (8%), or C-level (4%). Third-party data and data activation methodology was created through a partnership between IAB Research/Analytics and mdrk Consulting.Featured In
Contextual advertising is picking up, but marketers aren’t convinced it’ll be effectiveThe Ad Platform: What's the right approach to collecting first-party data?Ecommerce and Retail Customer Experience 2021As the cookiepocalypse looms, Neustar launches a risk assessment solution for marketersAd Targeting 2021IAB is trying to bring order to the growing online ID spaceChart Title
Effects of the Coming Changes to Third-Party Cookies/Identifiers to Their Company's Use of Data According to US Data Users, Jan 2021 (% of respondents)Publication Date
March 11, 2021