Largest Expected Sources of Revenues in Q1 2021 According to US Publishers, (% of respondents, Dec 2020)
Respondents were asked, "What will be the biggest source of revenue for you in Q1 2021?" Data was provided to Insider Intelligence by Lotame.
Data is from a February 2021 Lotame report titled "Beyond the Cookie: The Future of Advertising for Marketers & Publishers." 198 US marketing professionals were surveyed online during December 2020. Respondents included marketers (n=153) and publishers (n=45). Lotame is a data management platform (DMP).