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February 22, 2021
US AR/VR Users, 2019-2023 (millions)
Description
This chart shows total US virtual reality users and total US augmented reality users and includes a breakout for the subset of VR users who use headsets to consume VR content. Data is for 2018-2022.Note
VR immerses a user inside a nonfixed visual environment. Examples of VR include 360-degree videos, photos and product demos via any device (e.g., connected TVs, desktops/laptops, mobile devices, and headsets), and games via headsets. Examples of VR headsets include Google Cardboard, Google Daydream ... View, HTC Vive, Oculus Go, Oculus Quest, Oculus Rift, and PlayStation VR. AR enables a user to interact with virtual objects and other types of digital information overlaid over the real world. Examples of AR include filters of videos and photos (e.g., Snapchat Lenses); games (e.g., Pokémon Go); shopping (e.g., Ikea Place app, Sephora Virtual Artist); navigation (e.g., head-up displays); object interactions (e.g, Blippar); 3D product demos and projections via headsets/glasses (e.g., enterprise applications).More
Methodology
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends, and demographic adoption trends.Featured In
Apple looks to mixed reality for future hardware expansion The Weekly Listen: Virtual and augmented reality's next act, Netflix passwords, and whether Big Tech killed freeHow 5G Will Change Media, Entertainment, and MarketingUS Virtual and Augmented Reality Users 2021The pandemic pushed XR use beyond fun and gamesThe metaverse promises to redefine marketing—here’s how to get startedSources
Chart Title
US AR/VR Users, 2019-2023 (millions)Publication Date
February 22, 2021